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Turning Sustainability Into a Competitive Advantage
At Alalea, we see sustainability not as an added cost or an afterthought but as a cornerstone of modern business strategy. The way companies perceive and implement sustainability today is fundamentally off-course—too often framed as an obligation rather than an opportunity. This mindset limits its immense potential to become a growth driver and a differentiator in the marketplace.
Our work focuses on reshaping this narrative. By merging environmental goals with financial objectives, we help businesses uncover the true value of sustainability. When integrated effectively, sustainable practices don’t just mitigate risks or enhance reputation; they create new revenue streams, streamline operations, and unlock lasting competitiveness. Aligning sustainability with profitability isn’t just possible—it’s essential for long-term success.
Decarbonization, a term thrown around with varying definitions, is another critical focus. Too often, it’s approached without clarity or coherence, leaving organizations with fragmented efforts and missed opportunities. We bring structure and precision to decarbonization strategies, enabling companies to cut emissions, reduce costs, and build resilience—all while fostering innovation.
At Alalea, we’re not here to simply offer advice. We collaborate with businesses to craft solutions tailored to their unique challenges, ensuring that sustainability becomes an integral and profitable part of their operations. Our goal is to empower organizations to lead with purpose while delivering measurable results.
Vision
A world where sustainability drives profitability, businesses thrive by aligning with global challenges, and decarbonization leads to innovation, not compromise.
Mission
To empower businesses with actionable strategies that integrate sustainability and profitability, redefine decarbonization, and create measurable, lasting impact.



- Who are we
About the founder: Göker Avcı
Göker Avcı is an international climate entrepreneur with companies based in San Francisco and Turkey. As an expert in Carbon Dioxide Removal (CDR), carbon markets, and decarbonization, he is actively involved in international collaborations with engineered carbon removal projects across diverse regions. His membership in various global carbon business councils further underscores his commitment to advancing carbon reduction strategies worldwide.
With extensive consulting experience and deep ties to environmental and impact organizations, Göker’s career is rooted in practical and scalable sustainability solutions. He played a pioneering role in creating the country’s first vegan and environmentally-friendly cleaning product line and led the development of the world’s first inclusive cleaning project, which has since been replicated by international corporations globally.
In addition to his expertise in CDR and carbon markets, Göker holds a global accreditation as a TRUE Zero-Waste Advisor and brings a wealth of experience in zero-waste and social impact initiatives. His work spans collaborations with international organizations to implement meaningful environmental solutions.
Currently, Göker’s focus is on securing innovative funding pathways for early-stage CDR projects, leveraging his background in economics and finance to bridge the gap between capital and impactful climate solutions. His vision is to drive the global response to the climate crisis by fostering interdisciplinary partnerships, ensuring that theoretical research translates into effective, on-the-ground solutions.